The ideal place for your Adsense

By Rui Ludovino

If you want to add Adsense into your website there are several factors to consider. Many feel that it diminishes their brand, whilst others see it as a useful tool for visitors which creates revenues for them. The choice can largely come down to the commercial goals and the purpose of your website. Many businesses who sell products decide to place Adsense adverts within their website. This would appear to be a strange choice, opening up opportunities for rivals to promote their service or product to your customers.

Many advertisers are adding Adsense because they feel that they can offer related information to their customers. These claims have some merit, as those who for example sell pillows could provide those who sell bedding with an opportunity to advertise. However, there are still some online retailers who allow rivals to penetrate to their audience. Many claim that they still benefits in allowing your direct competitors to advertise within your website. Your visitors will be able to find out your competitors if they use Google search. This may be true however the thought of an established brand like coco-cola having a Pepsi advert in their website is not even a possibility. Another factor which is considered in this situation is that publishers do not feel that Adsense is effective. They feel that visitors who would click on adverts are not highly qualified customers, as they would quickly navigate to other sites eventually.

Despite Adsense being a questionable choice for online retailers, it is surely a good supplementary service for other varieties of online publishers. For example, a website which provides a free service like dictionary.com gets high levels of traffic, and is able to make their service profitable through adsense. This has been the case for Bloggers who originally provided content free of charge, being unable to reach the scale that is necessary to contract with advertisers directly. This could also apply to other previously free services, including wider forms of information broadcast, and news for example. In 2006 a man who later published a selection of Videos claims to make $19,000 a month through adsense, claiming that he was also contacted through Google to help him increase the CTR (Click Through Rate) that he achieved.

The thought of success like this has been a major factor in stimulating online publishers to opt for Adsense. Many publishers also claim that adsense makes their website look more professional. Those who are able to contract with advertisers are generally seen to provide a service with large appeal, and therefore those unfamiliar with the program may feel that the Adsense advertiser is in this position.

Adsense however, is also aligned with those publishers who use the service purely to provide links to adverts. Everyone has done a Google search, clicked on an Adwords advert and came into a website which reads top ten resources on.... This is a major problem, as is generally something that surfers do not like. If people see that it says adverts by Google, and they then see adverts by Google on another site, they may align that site with consumer unfriendly practices. So, Google needs to take a look at this problem to maintain Adsense's reputation. Regardless of the disadvantages and the websites for which the service may be inappropriate it is still a useful tool for website visitors. Those who visit a website, and click on a link provide revenues for the publisher, whilst those who provide free services are able to generate revenue.

The only thing that is troubling Google, is that rival PPC programs offer better deals to publishers and they decide to go choose them instead of Google. However, ultimately it is best for advertisers and publishers if they largely remain in same PPC circuit.

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